If You Don't Have a Digital Presence, Do You Even Exist?

Why having an online identity actually matters for the wellbeing of your brand or business.

Did you know that about 99 percent of people aged 50 and under, 87 percent of people aged 50 to 65, and 66 percent of people aged 65 and above use the internet? This means that almost every single person in your target audience turns to the internet to search for information. 

Having a digital presence is vital when creating awareness for your brand. Through the use of strategically mapped out websites, aesthetically pleasing social media platforms, great Google search pages, targeted ads and more, your business can grow immensely. Here are some reasons why having a digital identity matters.

Most People Turn to the Internet When Searching for a Product or Service

Make it extremely easy for potential clients and customers to come to you! In today's "digital age", if someone is interested in a product or service, they are most likely to turn to the internet to do their research. Googling specific keywords and turning to social media platforms such as Instagram and Facebook are what your target audience is already doing. 

By offering an online presence, you are setting your business or brand up for success. Set yourself apart from your competitors and give your clients an opportunity to see exactly what you offer and what people think about it. This way, with one click from their smartphone, they can contact you and book your services.

Having A Stunning Website and an Aesthetically Pleasing Social Media Platform Increases Sales

With a beautiful website and stunning social media pages, your business can showcase what you have to offer. They are also the most cost effective methods of sending out information, allowing you to overcome the barriers of distance. It has never been easier to show the world what your business is about, whether it is through testimonials from clients, photos of your newest products and latest deals, an album on Facebook, or an online portfolio. Clients and customers do not have to wait until your hours of operation to check out your business. They can do it at all hours of the day with a few simple clicks!

Online marketing has a strong positive influence on how consumers make decisions about purchasing. If your business is unsearchable or if your website is subpar, you are risking losing potential customers. When a client or customer cannot immediately search and see exactly what you have to offer, they are more likely to move on to another brand. The brands with the more vibrant social media platforms and easy-to-maneuver websites are more likely to win the customers.

You can take this a step further through targeted advertisements. With targeted ads, you can even have your business show up on consumers' screens when they are conducting searches that are similar to your brand, giving them more of a reason to click to your company pages.  

Interacting With Your Followers Through Social Media Builds Authenticity in Your Brand

Engage with your clients organically through social media. Social media gives your brand a voice, making it easier to build digital relationships with your customers. Potential customers can interact with your social media pages and see what you're about. 

This helps your clients feel more involved and connected with your brand, which encourages them to want to buy from you.  It also helps your company collect important data about what your customers want and are looking for.

In Conclusion

Giving your brand an online presence, will increase the authenticity of your business. Customers will be more likely to purchase from you as they will be given a glimpse of your services or products and easy access to testimonials and reviews.

Through your digital identity, you can interact with your target audience and encourage sales through organic relationship building. The bottom line is, if you want to optimize sales and increase brand awareness, a digital presence is necessary.

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